How do we decide what a collection looks like? Why does what we select have any value aside from the price tag attached? Arguably it doesn’t. It is all down to interpretation. Our collections are an analysis of products that are currently available, correlated against current and popular themes and trends. This tells us what a lifestyle looks like and helps curate this information into the concise visual feasts we call collections. The personas reflected are a collective of objects and experiences, expressing what is going on around us today.
What’s the science behind our vision? Our collective experience at The Good Sole covers more than 30 years of expertise in fashion design, marketing and business. The curated pages are the result of researching and hours spent sifting through the web, social media, attending trade fairs and sports events, magazines etc. All a wild jumble of treasure and trash. It’s doing all of that, often day and night, looking, touching, evaluating, and more often than not, disregarding what we come across. We are seeking out recurring themes and messages that crop up in various platforms, products and mediums. They feature culture, lifestyle, fashion, technology, arts and more, as the subjects of their content. Understanding key colours is also a part of this process, and we search across the web using sources such as pantone and tracking seasonal colour patterns. Sometimes, it’s complex – and sometimes it’s as simple as just absorbing what’s in front of us.
Some things are far more obvious than others. When the Olympics arrive you will see Olympics inspired clothing, bold, loud and colourful, a healthier lifestyle will be promoted and advertised. The audience attending is the type that only that event can bring and therefore the products mimick what this audience want.
‘It’s Feeling Glacial‘, our launch look, is a direct result of what’s happening in the world around us, what’s affecting us now. The climate has never been more relevant, the glacial adventurer is highlighting the plight of the planet. The global trend of wellness and conscientious environmental thinking is apparent and there for all to tap into.
We do not subscribe to forecasting websites. We don’t pay people for numerical data of the top rated selling items. That exists out there and has its place, but we are a little more old school than that. We are out and about, virtually and physically. We look at current affairs, world wide events, we listen to the goings on in the world in many senses of the word and we distill that down to it’s very essence, and into a bitesize page of awesomeness. We want to filter out all the noise and help you discover the true sound.
Is all of the above what gives our collections value? Maybe, maybe not. For me it’s pretty simple: do you like it? And even if you don’t like it – can you hear that sound?